Claudia Bitzer : Cannes Gold for Energy Project, city portraits for HELLO paper brand, awards for TOYOTA Change of Perspective campaign

Clemens ASCHER has won his first lion in Cannes. He was the photographer of a team who approached the issue of ‘natural energy’ in a rather unconventional manner.

The object of desire: An installation of 3,000 oranges, stuck on copper poles and connected to each other. This construction generated enough energy to make the neon script on the billboard and the Tropicana logo glow. The billboard was constructed, photographed and filmed in April in Paris-Montmartre. The agency was DDB Paris.

Paper and photographs, goes together like the beach and ocean, sun and moon or even people and cities. This is what paper manufacturer HELLO thought and commissioned Oscar VAN DE BEEK to create a photo series to visualise their line of thought.

Oscar found the perfect backdrop for six motifs in Frankfurt, which rely on the tension that oscillates between people and the big city. The pictures were printed on various quality templates of HELLO and also used for the corporate branding.

The photographs were produced in collaboration with the Tan Branding Agency and its CD Kyle Talbot and AD Gerrit Basson.

The TOYOTA pictures by Christian SCHMIDT from the ‘Perspektivwechsel’ (change of perspective) series are enjoying both national and international recognition, winning important awards.

During this year’s ADC in Berlin, Christian received an award for photography. From an international perspective, the first award that has to be mentioned would be the first place in the Communication Arts Award – one of the most important photography awards in the USA. On top of that, ten pictures were honoured at the Applied Arts in Toronto.

Despite several jobs that are currently in the works, Christian took some time off to produce several freelance works. He proves once more that an exceptional photograph can be created at a rather unconventional location. As with the 3Star Deluxe series, the title of which should be read tongue-in-cheek. What seems like an Asian mega metropolis turns out to be a tourist hotspot located on the Mediterranean coast.