KME-Studios: WEBER GRILL 2011 commercial and campaign motifs and SPORTSCHECK Running und Training special catalogue

Klaus-Maria EINWANGER photographed the WEBER GRILL Summer 2011 ad and campaign motifs for the Fuenfwerken agency.

The shoot took place last year and featured a huge array of highly stacked trucks and transporters with Weber production, props and equipment as well as plenty of extras and an extensive crew.

The switch between a wonderful roof terrace on the fourth floor in Schwabing and the ‘White House’ in Gröbenzell, was organised and supervised by head of production Josef Brunner.

Also, the nice weather allowed for the production to take place in the early morning hours and under natural light conditions. At the end of the third day, all motifs were finished and sported that desired ‘Easy Living Feeling’.

Regina Stiefl was responsible for the styling and Marion Hartmann took care of the make-up. Sven Dittman was the on-set food stylist.

For Michael Müller, the weather is one of the most important criteria when it comes to choosing the production location. The same goes for the production of the SPORTSCHECK special Running and Training catalogue.

Due to an unfortunate weather forecast for almost the whole of Europe, the initial choice was the area around Lake Garda. Yet, the actual weather turned out differently, so it was decided to continue travelling to Milan on the same evening.

Yet again, the team was greeted by a sky that looked no less grim and unforgiving. So, back to Munich and the decisions was made to take a flight to Lisbon on the next day. A little odyssey.

In Lisbon, everything finally ran smoothly and the production kicked off on the same day. Tuesday and Wednesday were full of shoots with nice weather and the team made its
way back home on Thursday. Once again, it’s all good and in the bag!

Despite all the complications, Regina Stiefl mastered the styling and Sabrina Aigner applied the make-up as per usual.