lumen : ‘Velvety & Fine’ - GRANINI's new range on posters across Germany plus still life portfolio on GoSee

Lumen AKA photographer duo Joppich & Dörr realised a new campaign for juice brand GRANINI’s recently launched ‘Velvety & Fine’ range, on behalf of the EuroRscg / Frankfurt agency.

For all those who prefer to indulge themselves with fruit juice, but without the bits, Granini now offers a real innovation: ‘Granini Samtig & Fein’ retains the nutrition of the juicy bits but still sports a light and velvety consistency. With a fruit content of 100% of course!

Creative director Mike Reis and Angela Posch created three motifs that are currently being used as 18/1 billboards.

Furthermore here on GoSee, an extract from the current still life portfolio by the creative duo - take a look!