24.11.2010  •  Agencies NEWS


PHOTO AGENCY •  Marion Enste-Jaspers : TOYOTA motifs in San Francisco, EIZO monitors, FROLIC campaign, DR.OETKER yoghurts, WACKER key visual and AOP Award for O2 campaign

Michael SCHNABEL realised photographs for TOYOTA in San Francisco. The supervising agency was Saatchi & Saatchi LA, post-production by GoSee member RECOM.

Attracting opposites and unlimited possibilities, from table top precision work to a 300-part large format picture in a rental studio – Oliver LIPPERT has to challenge an unthinkably varied array of tasks:

He photographed the new campaign motif of computer screen manufacturer EIZO, which is currently featured in specialist magazines for Butter Düsseldorf. Faithful to the motto ‘Opposites attract’, the ad makes it look like the picture’s screen and its low price are magically drawn to each other.

It looks deceivingly real, when the advert breaks free from the magazine and is magically drawn to the product. The gleaming sparkle of the underlying magazine page only reinforces the illusion. Nadine Schlichte was creative director, AD Ben Frischen.

Oliver photographed four motifs for the current FROLIC print campaign (Mars) for BBDO Düsseldorf. Eva à Wengen carried out the art buying and Karolina Bukowiecka headed the art direction.

Furthermore, he produced a beach scene with Onken's new country yoghurts for agency client DR. OETKER. AB by Eva à Wengen once again. Klaus Meurisse was the AD. The motif is being used for 18/1 posters and adverts.

Oliver photographed the new, worldwide Cenusil key visual for McCann Erickson Munich for WACKER, to be used in adverts, leaflets and posters. A rental studio witnessed the construction of a real infinity-symbol constructed out of a multitude of objects, aimed to visualise the endless variety of products made of rubber.

Oliver and his team researched 400 products, which had been cast and chosen with the client for the shoot. AB Bettina Blum supported CD Georg Lauble and AD Madeleine Manie-Oskui.

Michael SCHNABEL received another award this year. His O2 campaign is featured in the AOP Award book; the decorated pictures can be seen here on GoSee.