NEW : Wolfram Schroll, industry and documentary photography; winner of the GOLDENEYE BtoB Award 2011

Wolfram Schroll is a new entry at GoSee and specialises in industry, documentary and portrait photography. His production approach is in keeping with his motto of 'engine oil instead of hairspray, boiler suit rather than haute couture' – and is applied to annual reports and corporate commissions for engineering, paper and medical technology. And he sure knows how to capture steel and high-tech products looking their best.

Instead of models or cool locations, he shoots the raw reality in front of him. Noise, heat or the sometimes menacing assembly lines don't bother him. He finds the scent of steel more comforting than that of a perfume. The people in front of his camera are straightforward and uncomplicated. The former landscape photographer enjoys the challenge, finding the visual aspect in dark halls and complex facilities.

He works on location or in his studio in Hagen both for large companies and smaller enterprises. Recent works can be found in his portfolios on GoSee and his website.

The industry photographer and jazz connoisseur won the BtoB Photo Awards GOLDEN EYE 2011 (as reported by GoSee). His photographs from motor production earned him one of the renowned awards in the technique / technology / research and development category.

The contest was supported (amongst others) by the Kommunikationsverband Indukom and Publicis Pro.