PAM Mirjam Böhm : talking COCA COLA, architecture at the LZO bank, a rally with IL GUSTO and the JOHN PLAYER SPECIAL campaign

Christian LOHFINK was assigned by the M.E.C.H. McCann Erickson agency with the COCA COLA calendar motifs. The art direction was headed by Axel Pinkow, the art buying by Franziska Möck.

The Frese & Wolff agency sent Christian to the LzO (=Landessparkasse zu Oldenburg bank), where he fulfilled his brief of capturing the clean architecture and airy interiors of the main building.

He produced nostalgic rally motifs for IL GUSTO; a group of five Italian gastronomes in Lüneburg. Five mechanics in white overalls mill about, fill the car’s tank and ultimately win. The "Die Toreros" agency and AD Philipp Pahl supervised the shoot.

The new 18/1 poster campaign for JOHN PLAYER SPECIAL was commissioned by Scholz & Friends. The cigarette brand honours their name in the ad, placing the packet of cigarettes in a game-related setting.


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