René Staud : "Exclusivity, Luxury and Perfection" - the new VW Phaeton's worldwide press campaign and magazine

A press campaign and magazine were realised for the worldwide product launch of the new VW PHAETON generation. The motto was ‘Exclusivity, luxury and perfection’.

Both present the values of the thoroughly reworked VOLKSWAGEN Group flagship.

René Staud Photography realised the architecture-inspired outdoor composings in combination with a design shoot.

The press motifs, which will be used worldwide, are complimented with photographic insights in the magazine of three unique production locations: the Phaeton glass factory in Dresden, the Leica Factory in Solms and the A. Lange & Söhne Factory in Glashütte.

The photo series on modern craftsmanship in the automobile, camera and watch industries accompanied the ‘Handcrafted in Germany’ theme.

The magazine is produced in various languages. Those that haven’t yet had the pleasure of getting their hands on a copy will be pleased to read that they can download a PDF version.