Steffen Jahn : the PORSCHE BOXSTER catalogue

3,000 m2 of recently renovated Wilhelminian era warehouse space. Four top secret PORSCHE BOXSTER and five weeks time. “The only catch of the whole shoot was that we couldn’t take the cars out for a proper drive!” says photographer Steffen Jahn.

The images for the latest PORSCHE BOXSTER catalogue were realised at the light flooded industrial warehouse.

The strong reflexes are purposeful effects to emphasise the lacquer of the vehicles and were part of the photo concept provided by the Kemper Kommunikation agency.

“We only used artificial light sources once to retain the authentic light quality” explains Steffen. “The matting of the large window surfaces of the warehouse were a very big problem – but we managed to find a very elegant and effective solution after a bit of thinking”.

Steffen is happy to personally share the answer.