20.09.2009  •  Agencies NEWS


Sven Jacobsen : in the Sierra Nevada for MUSTANG, you're welcome - KNAPPSCHAFT campaign

Sven Jacobsen photographed the MUSTANG 2010 campaign. The cool lifestyle motifs were produced in the Spanish Sierra Nevada.

The agency was Die Botschaft Berlin with CEO Tom Daske, CD Markus Schneider and Account Manager Julia Tammeveski. The casual styling was realised by Mads Roennborg, the hair and make-up was perfected by Nino Allegro.

The new KNAPPSCHAFT motifs are on display all over Germany in 18/1 formats. Sven JACOBSEN shot the material for the healthcare insurance providers in an assignment for fischerAppelt, Furore. The concept behind the shoot was the motto "you're welcome", we have attached a shot that promotes their free healthy nutrition and cookery courses. 

The art buying was carried out by Michael Hauck, Annika Buri was the contact and Sven Weber-Göhring the Creative Director. The styling was in the hands of Annica Jacobsen.

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