At the end of last year, Sven JACOBSEN travelled to Cape Town, where he photographed the I AM NIKON campaign.
The project became a dream job, full of humour and real snapshots – with a green Martian and big steps.
The agency was Jung von Matt Germany with Art Buyer Karen Blome, Creative Directors Christian Kroll and Peter Gocht and Art Director Javier Suarez Argueta. Björn Ingenleuf wrote the text.
The motifs are being used on an international scale, the ‘I am Nikon’ campaign begins on Monday, 8 March.
It advertises the new IamNIKON.com Nikon portal, as well as the established Flickr Group, YouTube channel and much more.
GoSee also presents Sven’s free series, titled ‘BLESS’, which he recently shot in Cape Town. Tania Hohenhövel carried out the styling and Sabine Wicker perfected the hair and make-up.