10.06.2011  •  Agencies NEWS


PHOTOGRAPHER •  Thomas von Salomon : adverts for BMW i, for the presentation of the BMW Hommage 328 at the annual Concorso D'Eleganza .... and covered up beauties

Thomas photographed new motifs of the current BMW I campaign on behalf of KKLD/Berlin. Sascha Burk was the creative director. BMW I is the beginning of a new understanding of mobility.

Sporting clearly drawn lines, modern design and the LifeDrive concept by BMW. Electronic vehicles change everything, even the vehicle’s own architecture. The result – Life Drive – was developed especially for alternative motors and utilises materials in a unique and innovative manner. It is made up of two horizontally divided, independent modules: DRIVE and LIFE.

Subsequently, Thomas travelled to the beautiful Lago di Como to photograph the new BMW Hommage 328 during Concorso D'Eleganza of Villa D'este, where it was presented by the Dutch vehicle designer Adrian van Hooydonk.

The Concorso d’Eleganza Villa d’Este, also known as the Villa d’Este Beauty Pageant takes place every year at the Grand Hotel Ville d’Este in Cernobbio next to the Lago di Como. Here, breathtaking oldtimers are awarded for their outstanding beauty.

The requirements are a perfect original condition including fully functionally technology. Other assessment criteria are an interesting history of the vehicle and its elegance.

Thomas discovered a few covered up beauties in the hotel’s underground car park. Of course, we are making it much easier for you to discover them – here on GoSee.