09.06.2010  •  Agencies NEWS


Thomas von Salomon : BMW Art Car by Jeff Koons in the Le Mans Race - a visualisation of light explosions and dynamics

Thomas photographed the new BMW Art Car by Jeff Koons, which will be driven on the 12 and 13 June in Le Mans during the 24-hour champions race. Owing to the tight schedule, there was only a short amount of time left for the shoot; still the results were an all round success, which we are pleased to present here on GoSee. GoSee Member ALBERT BAUER STUDIOS took care of the post production of the motifs.

At the beginning of June, the artist signed BMW M3 GT2 was presented at the Centre Pompidou in Paris. The streamlined structures and colour explosions symbolise energy and a rush of speed. This year BMW is celebrating the 35th anniversary of the Art Car series, which has already collaborated with artists such as Roy Lichtenstein, Andy Warhol, David Hockney, Jenny Holzer and Olafur Eliasson.

Since 1923, the 24-hour race has taken place by the French city of Le Mans, Sarthe and counts as one of the world’s oldest sports car racing tracks. Organised by the Automobile Club de l'Ouest (ACO), the track partially covers public streets, which are specially closed off for the race. The 24-hour race tests the speed of the car and driver, as well as their long distance driving skills.

The BMW M3 GT2, which can exhilarate from 0 to 100 km/h in just 3.4 seconds, isn’t just a serious competitor in this year’s race when it comes to new, speedy design.

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