PHOTO AGENCY • Visualeyes : award winning jeweller KURZ's 'I am beautful' campaign and ESCADA SPORT Autumn/Winter Motive 2010/11 from Morocco
KURZ Jewellers’ multi-award winning 'Ich bin schön' (I am beautiful) campaign by agency JWT+H+F has been drawing attention all over since 2005. The new version further extends the successful brand idea and directly involves the consumer. They take on the role of the silent observer and witnesses how genuine individuals discover their own beauty with style and elegance.
The posters feature real women with a personal look rather than standardised model features.
The new campaign is now being promoted in major cities in Germany and Switzerland and in target group relevant print media on the web. Juventino Mateo LEON photographed the campaign.
IRIS BROSCH produced the ESCADA SPORT A/W 2010/2011 campaign. She flew to Morocco especially and made good use of the barren local landscapes and gleaming light.
The backdrop was completed with colourful, geometric figures, quite appropriate to the collection. The results of the shoot can also be viewed on the ESCADE homepage.