Gyslain Yarhi : Nuevo Gothique - the 2010 campaign for ADAM OG EVA hairdressers

Photographer Gyslain Yarhi realised the 2010 campaign for coiffure line ADAM OG EVA. The avant-garde concept of the campaign was titled “Nuevo Gothique”.

The Art Director was Birger Løkeng, Tommy Loland took care of the styling. In addition to Birger, Baebro Sarlien and Eirik Thorsen were also in charge of the hairstyling. Linda Wickmann applied the make-up.

In 1972, Adam og Eva created the largest hairdressing group in all of Norway – with branches in Australia - from a single brand.

Since 1986, an in-house academy forms part of the enterprise, training up to 150 new hairdressers each year. More information, for those who are able to speak Norwegian, can be found here.