Marion Enste Jaspers : BERTELSMANN, VW, MERCEDES BENZ

Michael SCHNABEL photographed the new BERTELSMANN campaign. The motifs present the array of locations that were scouted and visited: including Madeira, Bordeaux, Alicante etc. The subjects in the photographs are genuine Bertelsmann employees, thus not only providing the in-house Bertelsmann crew, but also clients with a rare concept: advertising reality.

The McCann-Erickson, Frankfurt advertising agency developed and realized this concept with Art Director Suzanne Foerch and Art Buyer Michelle Heinemann.

Thomas SCHWOERER shot the VW Scirocco in Rome, using CGI, for VW magazine. The agency was Mutabor Design GmbH with Art Director Alexandra Lucatello.

The current motif of the MERCEDES BENZ VIANO was shot in Cape Town using CGI. A little bird tells us that the team had buckets of fun with the real storks. The advertising agency was Scholz & Friends, with Art Director Nurten Zeren and Art Buyer Adriana Meneses von Armin. Further new projects will follow shortly, Thomas has also been busy working on his new website.