Raphael Zubler : M4MUSIC searches for Switzerland's future musician newcomer

For the new M4MUSIC campaign, Sofie's Kommunikationsdesign AG and Raphael Zubler created a fascinating image concept: a masquerade. The masks depict famous musicians from Switzerland with potential visitors of the event behind the mask.

M4MUSIC is both an important institution for talent scouting as sponsored by Migros and the host of conferences attended by big names of the music business such as Carl Leighton-Pope. The images will be shown on posters, adverts, the internet & shopping bags.

For eleven years, via the Demotape Clinic M4MUSIC has been searching for the best talents from all over Switzerland. Almost 6000 songs have been screened by Demotape Clinic boss Rolf Michel and his jurors over the last few years. For three years the CD compilation “Best of Demotape Clinic” has been offering an overview of the most talented Swiss newcomers. The most important aspect of the Demotape Clinic is and always will be the feedback, which the musicians are able to pick up from the professional musicians.