Stefan Schütz: REEBOK image campaign

The new REEBOK image campaign was shot in and around Cape Town by Munich-based photographer Stefan Schütz. The campaign was based on the idea of young, modern people finding their favourite training spot in contemporary city architecture. The shoot took place over a stretch of five days in the perfect climate of Cape Town. The models were semi-professional sportsmen and women, as well as models.

The agency was Serviceplan, Power of Sales, Munich with AD Martin Graf. The styling was carried out by Regina Stiefl, the assistant was Jakob Karte, Mo' Production were responsible for the on location production.