Upfront : CMA campaign, STILL forklift, ZEITWISSEN magazine

Joachim KARSTENS realized the German regional CMA – big bottle campaign on the subject of rape oil. The motifs were photographed by Scholz & Friends in an elaborately cutom-built kitchen. AD Ines Wübben and CD Olaf Pöhler creatively supervised the work, the art buying was taken over by Chantal Mene. The outfits were taken care of by PETRA Rodeck c/o OPTIX, the make-up was provided by ASTRID von der Kammer c/o M4 MOTION and the food styling was created by Christoph Hoefs.

Sebastian SCHMIDT achieved his long nourished dream and photographed STILL’s latest forklift model in everyday work situations. The motifs, which are based on Sebastian’s ideas are witty, sporty and unusual. During three days in and around Hamburg, Sebastian refused both man and beast a break. He has been in Cape Town since mid November. Attached is a small selection of summer motifs which make you long for South Africa!

Agency Elbstern assigned photographer Sven SINDT to produce another motif for magazine ZEITWISSEN’s campaign. It’s also worth taking a look at Sven’s homepage www.svensindt.de, as well as Upfront’s new and improved *deeper* homepage www.upfront.de