Upfront : newcomer, BUDNIKOWSKY, CMA, LBANK

On board the Hamburg representatives' ship the crew was strengthened at the start of the year. Experienced photographer Christian SAUTER of Frankfurt has already worked for clients such as RWE, BASF, DRESDNER BANK, PHILIPS and the German football league. More pictures can be viewed at www.upfront.de.

Paris residing photographer Rebecca SCHWEINS has created a new look for the BUDNIKOWSKY business, under assignment by the Bruder Hartung agency. The motifs which Patrick Hartung and Florian Puls had developed for the two new shop floors in Hamburg's Europapassage and the AEZ were photographed in three days. In addition to the visual guideline to the individual product types, the whole perfume section has now also been *photographically* improved. The giant poster in Hamburg's central station also ensures extra attention. The make-up was applied by Antje Merkel and digital support was provided by Stefanie Abts.

Hamburg based photographer Karin WILDHAGE was on another job for client CMA. Three motifs were created on the subjects of *potato, egg and meat*. The ideas were provided by the SEA agency of Düsseldorf, with Jacqueline Peil in artbuying and CD Peter Schäfer. The models were casted by M4 MODELS amongst others. Björn Krischker and Jasmin Charafchahi were in charge of the hair and make-up. The styling was carried out by Anja Hamann (all artists c/o PROFI TEAM) and Ingo Breuer saw to it that the food looked scrumptious.

Lothar REICHEL photographed the Formula 1 motif for the IAW-Wohnungsmonitor 2006 brochure. The LBANK motif attached was captured at dizzying heights. Jung von Matt creative Holger Oehrlich was also there on the set. The postproduction was completed by Helmut VOGT. He built the stage in the blue sky on a computer using the much loved CGI-Technik.