"Shoot what you love" is the motto of Jeff Ludes, who took on the the challenge of automotive photography after graduating with a degree in photography and who today shoots global campaigns for BMW, Ford, GMC, Infiniti, Honda, Subaru, Porsche, Lexus, Toyota, Nissan, Kia or Mitsubishi, presents here on GoSee a personal project which he photographed in fall in the uninhabited forests of Canada. Jeff tells GoSee: "Toward the end of summer, I set out for Banff, Canada, to shoot a personal series in the most dramatic landscapes I could find. Over several days, I explored the region, shooting a simple story about two friends, a canoe, and a Jeep. The best moment of the shoot was when the storm began to clear, just as they reached an amazing vista on the mountain. It was a great reminder: don't look too closely at the weather reports – just go out and shoot!".