Frank Meyl : photographed the KROMBACHER WEIZEN indulgence campaign with former footballer Mehmet Scholl

Why would an established Pils brewery suddenly decide it wants to start brewing a Weiss beer? Well, the brewery informs us it is because they were curious to see what a Weiss beer from Krombach would taste like… and so they began brewing their first Weiss beer.

The Wensauer & Partner advertising agency commissioned Frank Meyl to photograph the latest KROMBACHER WEIZEN poster and print campaign. Former footballer Mehmet Scholl posed as a testimonial for the camera. The campaign focuses on the key brand values of ‘natural ingredients, indulgence and flavour’.

The client requested that the location be scouted in the Krombacher area. CONTRA Service Productions produced the shoot.

Since its product launch in 2007, Krombacher Weizen has successfully established itself on the market. The design of the labels and the national advertising campaign featuring the brand ambassador and the slogan – ‘convincingly good – Krombacher Weizen’ have seen the Weiss beer enter the country’s top ten beer brands, according to Wensauer & Partner.