Studio Eberhard Sauer : yellow and green – the logo’s colours – and a neutral car for MANN + HUMMEL

... these are the words of the strict brief for a calendar image for industry- + vehicle filter systems manufacturer MANN + HUMMEL from Ludwigsburg. Eberhard Sauer, a multi award-winning photographer from Herrenberg, turned the simplicity of the brief into an equally simplistic colour – and photo concept.

Using the primary colour yellow as a background, he added old-timer cars in classic surface colours blue, green and red and refrained from using any effects, landscapes or perspective. The result is fun, uplifting and refreshing and invites the viewer to go for a test drive with Eberhard Sauer.

MANN+HUMMEL have been making filters for 70 years. The heritage company is an in-demand development partner and series supplier for the international automotive – and engineering industry.