24.07.2012  •  Photographers NEWS


Tim Thiel : melting ice typography for the Sal. Oppenheim client magazine, food shots for DEOLEO Cooking Oils Germany

Tim was commissioned for a shoot for the Sal. Oppenheim client magazine ‘223 Plus’. The brief was to shoot the word ‘Wahrheit’ (truth) spelled out in ice in various states of melting.

The commission was a challenge; since various states of ice and colour nuances had to be tested in advance, so as to be able make the right final decision.

The agency was Simon&Götz with CD Bernd Vollmöller and Tanja Büsching was in charge of the art buying.

Tim produced haptic-appealing food images for DEOLEO Deutschland GmbH. The agency was Target Unternehmeragentur GmbH with CD Linda Kupper.

The company specialises in olive oils and speciality oils, olives and wine vinegars, sold under brand names including Bertolli, Sasso, Carbonell and Carapelli. With a market share of 22%, deOleo is one of the world’s leading companies when it comes to the olive oil market.