Luminosa Production : P&C, PEUGEOT, FRANKONIA, SKODA , ...

The Swiss production company welcomed photographer Matthew Hranke and his team for two days in Lugano. He was producing for New York Condé Nast magazine CARGO. The marine look editorial was shot in the extremely chic house of design duo Scott Bassam and Craig Fellow, right next to the lake. Luminosa organised the production of an advertisement for vitamin producers MULTICENTRUM. This will be used for the Italian market. Then they shot an ad campaign for Swiss client POSTFINANCE. For English client BODEN they found themselves up in the mountains. The matterhorn and the surroudings of Zermatt served as the perfect backdrop for the *Snowbunny*collection. Highlight was of course the spectacular helicopter ride for the whole team up to the glacier. In Lugano and at the Lago Maggiore they found suitable locations for the production of a Swiss ad campaign for PEUGEOT 206 and PEUGEOT 307. Frederic Auerbach was the photographer. Then it was off to Italy to shoot the summer collection by PEEK + CLOPPENBURG. A dolce vita atmosphere was created during the shoots in and around Taormina in Sicily. The photos were taken by Cees van GELDEREN c/o MARCUS SCHWENZEL, art direction was the job of Gisela Richter and Peter Reuterwald did the styling. For the Autumn/Winter country and dress fashion collection from FRANKONIA photos were taken in and around Lugano for the forthcoming catalogue. Photographer Dorothea CRAVEN c/o MARY BIN shot the delicate threads in some wonderful nature locations, but also in the classy, luxury hotels of Lugano and private locations. Unusual props like a white horse and greyhounds rounded off the whole production. Hair and make-up were the responsibility of Carina Kristandt and Birgit Stegner did the styling. Then the Luminosa Team gave production support to Dieter Wagner Productions. They found the suitable locations and organised the permits for an advertising production for the SKODA OKTAVIA 4X4, which was photographed on the Tessin mountain roads and valleys.