Steffen Jahn : CZECH AIRLINES premiere campaign, ....

Flown in to Prague by business jet, Steffen Jahn was already at his destination : Prague Airport. Here he shot the new international campaign for CZECH AIRLINES. The traditional Czech airline commissioned him with the production of the very first image campaign since its existence. Leo Burnett Prague was responsible for the creation. Steffen's team was busy for days to shoot the complex images. In order to ensure the optimal likeness of the motifs, several stylists from Blackbox Productions were also present. They organised everything from the Airbus to the Camembert, from the control stick to the elevator unit. The deadline was (of course!) as always very tight, and was only kept because Steffen sent the image data directly from the location per digitally coded radio link to the picture editors in Prague. After a short stop-off in Germany for a DAIMLER CHRYSLER production Steffen flew off to his next job in the Mojave desert – where the FujiFilm zeppelin floated in front of his camera.