Albert Bauer Studios : interactive video configurator for AUDI and new PORTFOLIO AUTOMOTIVE section

The AUDI interactive video configurator brief was to construct a moving, completely virtual 3D model vehicle, and to then smoothly integrate it in real filmed sequences. As content partners, Albert Bauer Studios made the decisions when it came to the interactive video configurator. 

First of all, the viewer can not only build their own dream car on the screen, but also immediately see what the vehicle will look like from various perspectives whilst it is on the go.

Whilst the video is playing, decorative aspects such as the car’s lacquer colour and wheels can be changed. An additional advantage: the products can be presented in photo realistic quality in the video, before they even exist. So in future, marketing activities can start before production is even under way.

Entirely new image opportunities for on demand productions have arisen from this technology. The interactive video configurator can be used in various online applications, as well as a touch screen medium at trade fairs and point of sale. Click here for the CONFIGURATOR.

The Alber Bauer Studios website features a whole host of new work – as well as the new PORTFOLIO AUTOMOTIVE section with 3D/CGI samples, which demonstrates their car competence and CGI experience.

In addition to this, GoSee presents another CGI project, originally inspired by a query.


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