Alphadog : presents the essential looks 2/2011 by SCHWARZKOPF PROFESSIONAL

Essential Looks – is the title of the bi-annual style bible for hair trends by Schwarzkopf professional, exclusively produced for the 30th time already for the hair specialist’s most treasured clients.

The upcoming trends of the world’s runways from New York to Paris are bundled into an inspiring parade of looks and realised with an innovative and international team of experts.

Steve Hogen was the creative director of the issue, which sports the motto: ‘From catwalk to high street’.

The challenge was to turn international runway trends into manageable everyday hairstyles that still capture the essence of the original styles.

Peter GEHRKE c/o SHOTVIEW PHOTOGRAPHERS photographed the latest issue.

GoSee Member ALPHADOG took care of the fine-tuning when it came to retouch and look.