die bildproduktion : 13th STREET UNIVERSAL, new logo for HORNBACH, CGI clown's nose for TELEKOM, new address

Jung von Matt/Spree developed an image campaign for 13th STREET, which presents the new face of the pay TV channel. Sven GLAGE c/o KARINA BEDNORZ photographed the motifs and die bildproduktion supported the project with high quality photo editing and a first class post-production.

13th STREET are changing their name to 13th STREET UNIVERSAL and will be on the market with a new logo and change of programming. From mid March onwards, the channel will focus on broadcasting ‘intelligent, high quality crime dramas’, rather than brutal horror films. The slogan reads: ‘Others have viewers. We have eye witnesses.’ The image campaign has translated the slogan into photographs.

HORNBACH present their new logo. In collaboration with the Heimat agency, Die bildproduktion worked on the new logo in CGI and created the realistic 3D-looking letters.

CGI elements were likewise created for the TELEKOM carnival motif. The carnival nose and joining elastic strap were created according to the Tribal DDB agency’s wishes. Parts of the building background were used as spheres to enable a perfect integration of the individual elements. The results look very realistic.

Die bildproduktion have relocated. Following three successful years on Altonaer Poststraße, they have moved on to new and greater things at Altonaer Phoenix Höfen, Ruhrstraße 11a in 22761 Hamburg.

The Phoenix Höfe is a series of postindustrial factory estates, which have been adopted by artists, craftsmen, agencies, editors and caterers since the late ‘90s. Today it is home to a colourful assortment of businesses, all located in a charming, inspirational atmosphere. It is the ideal place for creativity, individuality and synergy – the ideal home for die bildproduktion.

But this wasn’t enough change. They also decided to treat themselves to a new look. The bildproduktion logo has now been made more elgant and will be kept to a slick monochrome look. The new choice of typograohy is more contemporasryt and is a perfect fit for the logo. New headquarters, new look, new everything? Almost. Their high standard of work will of course remain unchanged.