die bildproduktion : the first BMW 2011 magazine and the APOLLO - special glasses - campaign

die bildproduktion and Creative Director Dirk Linke took over the post production of BMW magazine issue 01/2011. The first spread, photographed by Kai-Uwe Gundlach, tells the short story of a loving couple and their exploration of Lisbon in the new 6er convertible.

The BMW 6er convertible of the luxury class unites modern sportiness, technical sophistication, exclusive comfort and pure elegance. The story and the locations in the capital city invite us to dream under the Portuguese sun. The agency was Ringzwei.

The new BMW 1er M Coupé was photographed by Uwe Düttmann and represents the ultimate driving machine. The uncompromising fun of this sports car is evident in the images and awakens car-racing fantasies.

APOLLO Optik eyewear was also visualised. die bildproduktion worked on 'colour, wind, water and light' and the special frames with the Grabarz & Partner agency and AD Thorsten Sievering. Photographer of choice: Gunther INTELMANN c/o HILLE PHOTOGRAPHERS.