die bildproduktion : DEUTSCHE POST E-Postbrief campaign with David Coulthard and 3-D project

DEUTSCHE POST has launched the E-Postbrief to bring the classic letter into the digital world. Sven Glage shot the ‘digital world’ image, Klaus MERZ c/o KLEIN PHOTOGRAPHEN photographed motifs for ‘DTM’ with David Coulthard and photographer MANU AGAH produced the ‘Formula 1’ picture.

Die Bildproduktion constructed the elaborate compositions in collaboration with Jung von Matt/Spree and Sven Hannemann.

The retouch and CGI team also realised a personal 3-D project with the Dievision agency and AD Mathias Bauz.

The motif was constructed, textured, lit and rendered in Maya. The composition and final touches were then added in Photoshop.