Gold Postproduction : Safari Style - GERRY WEBER's new brand identity look and S/S trends by ERFO

Red sand, hot sun, vast landscapes. The Gold post-production retouch crew produced eight key visuals for the GERRY WEBER spring / summer 2011 collection and also worked on the campaign looks.

Dirk Lambrech photographed the collection safari style. He created the fashion visuals together with model Eugenia de Silva in the Namibian desert. The Valerien ad agency developed the campaign, which conveys self-confident femininity and female independence du jour. It accentuates the sovereignty and trend awareness that distinguishes GERRY WEBER.

The holding in Halle/Westphalia, Germany is home to the five brands of GERRY WEBER, GERRY WEBER EDITION, G.W., TAIFUN and SAMOON by GERRY WEBER.

Furthermore, Gold retouched the ERFO S/S trends campaign motifs. Florian Azar was the photographer of choice. ERFO is a successful family company, founded in 1937, which has been synonymous with sophisticated women’s wear for the over 30’s ever since. Valerien was the agency with CD Tanja Valérien-Glowacz.