Happy Finish, London : Transforming New York’s Central Park for CREDIT SUISSE, BREAST CANCER CARE and the D&G men’s wear A/W 2013 campaign

Happy Finish present their project on GoSee for CREDIT SUISSE and the Frescobaldi vintner family. A clear statement with a convincing post.

John Offenbach photographed the New York Central Park image – retoucher Rainer USSELMANN c/o HAPPY FINISH added the original Italian vineyard feel.

Both motifs were photographed aerially. The post on the other had was a down to earth combination of both images. The agency was Euro RSCG.

The ‘Support for Woman behind the Cancer’ print advert is on air. The outdoor campaign has been released with an accompanying audio campaign in cinemas across the UK for UK charity Breast Cancer Care.

The poster reminds us that a person with emotional and practical needs is behind every breast cancer diagnosis.

Happy Finish Retoucher Emma Jacob, comments on the campaign she retouched: ‘in the retouching stage we finessed the lines of the model made pills, sometimes moving or adding where needed. Working closely with Julia and the team at MC Saatchi motion was also achieved by adding pills flying off the body. This is a great awareness campaign and I am very happy to have been part of the team working on this project.’

The D&G campaign was of course ready in time for Milan Fashion Week, featuring the best of the Autumn/Winter 2013 men’s wear collection. Chris ROOME c/o Happy Finish was the post specialist of choice when it came to making the fashionable outfits look even better on paper and screen.