Imagerefinery : finishing touches to the OTTO summer campaign, RITTER SPORT flavour in colour, the German team for MERCEDES BENZ

Imagerefinery added the finishing touches to the OTTO summer fashion collection for Hamburg-based agency Kolle Rebbe. Astrid Salomon was the photographer.

Kay-Owe Tiedemann was the art director, Emanuel Mugrauer was in charge of the art buying.

The campaign’s 18/1 posters are currently all over Germany. The motifs can also be found at airports, such as Hamburg, where they welcome both natives and tourists to the country.

Magnus Winter photographer the colourful people motifs for the latest RITTER SPORT campaign. Imagerefinery integrated the colour of each flavour, for example peppermint, into the adverts visual world.

The graphic posters, which are all over Germany, perfectly match the colour code on the pack shot. The agency was once again Kolle Rebbe Hamburg with AD Jörg Dittmann, CD Rolf Leger and AB Alice Feja.

Even though Germany ‘only’ managed to come third place in the World Cup and the fever has died down a bit, the German circular team shot has become a key visual for the country. Jung von Matt / Spree created the concept for sponsor MERCEDES BENZ, Klaus MERZ c/o KLEIN PHOTOGRAPHEN championed challenging conditions and shot the images and IMAGEREFINERY posted everything together.

As one might imagine, time was a luxury, so it was near impossible to shoot the individual players and the graphic layout required a circle made up of the 11 players. The limits of perspective also proved difficult. IMAGEREFINERY completed the missions and all its other niggles such as the countless exchange and movement of individual players.