Imagerefinery : the LG GT540 OPTIMUS - the new mobile phone model in CGI and film

Imagerefinery captured the LG GT540 OPTIMUS for the Neteye, Hamburg creative agency. The production team also comprised Creative Director Björne Vernunft and Project Consultant Ben Bergendahl.

Since this phone model is optimised for online animation, the fine-tuning was carried out using only CGI and without any consequent post production.

The black version was then created, which the additional models in white, silver and pink metallic were then based on. The display is either switched on or off in the composition.

There are two animated versions available online, where using the mouse can change the phone’s colours with one swift movement.

GoSee Film also presents the 360 view of the phone.