NEW : Die Bildproduktion, Post Production, Hamburg; DEUTSCHE POST, MERCEDES-BENZ BANK, BEN & JERRY'S, RTL Annual Report, ...

Die Bildproduktion, founded in Hamburg, 2007 is a new entry at GoSee. They deliver high-end post productions and elaborate compositions in the beauty, food and transportation sectors for photographers, agencies and publishers. Their clients include Coca Cola, Wella, Davidoff, Ariel, BMW, Coca Cola, Deutsche Post, Kyocera, Skoda and Sony – to mention but a few.

The picture production company realised a postbox picture in collaboration with Jung von Matt / Spree and provided the client with a view of the inside of a letterbox. MITYA Kushelevich c/o ANNE BISPING was the photographer.

Following the success of the series, actor Manfred Krug was finally allowed ‘back on the road’. The composition, look and post production were realised in collaboration with photographer Stefan Gast, Mathias Bauz (Dievision) and the picture production company.

The post producers’ editing of the MERCEDES-BENZ BANK motif is quite simply SMART. Technical elements, such as the clearance etc were checked and adjusted. The reflections were also generated and the general look of the SMART motif was improved.

Clients of HANNOVERSCHEN VOLKSBANK were also photographed with the help of Dievision and the picture production company. Photographer Stefan Kröger captured real clients on the shoot as opposed to models. The photo production company took care of the overall editing.

The photo production company joined forces with photographer Bernd Ebsen and the Jung von Matt / Alster agency to compose and edit BEN & JERRY'S mouth-watering ingredients such as cookies, chocolate chips and cherries. Cookie Dough and Cherry Garcia: dig in!

The new ‘Augmented Reality’ tool enables the team of illustrators, post and CGI operators to combine reality with the virtual world, creating a new type of visualisation in the print sector.

Die Bildproduktion teamed up with the Ringzwei agency, der Produktionsschmiede and Metaio to work on the RTL annual report, which was treated to the aforementioned new technology and turned into a fascinating product experience.

Augmented Reality is much more than just the latest technical craze, it can generate added value for the viewer. The new technique sees the analogue print medium brought to life on so many counts, charging it with emotion on every level.

This enables the printed annual report to be transformed into an interactive experience. For example, instead of just reading RTL Group Boss Gerhard Zeiler’s ‘Chief Executive’s Report“,’ which reviews the financial year of 2009, one can also watch the accompanying video interview. One can watch a performance by Lady Gaga as a video and experience the deciding football finale of a top French football team for a second time.

All that is required for this cross-media linking of print and online is a webcam and browser. Watch the clip on GoSee FILM!