Piqture : CGI facelift for MINI, in Southern Europe for VW, the MAYBACH ZEPPELIN special model, testimonial campaign for NEFF

MINI John Cooper Works! After PIQTURE carried out the post production of the catalogue motifs in 2007 (GoSee reported), the first face lift was the next step, which PIQTURE managed to carry out by only using CGI and existing picture material.

Not quite as fast as the MINI, but bigger: the MERCEDES-BENZ TRAVEGO bus. PIQTURE took over the post production of photographer Conrad Piepenburg’s ad motifs. The agency was Wob, with AD Felix Zuber.

Photographer Frank Kayser, commissioned by VW, travelled to Portugal and Barcelona to shoot the first SCIROCCO from the 1970s. The PIQTURE team carried out the look development and post production.

A legendary predecessor was also revived for the MAYBACH ZEPPELIN special model, in this case it was the renowned legendary Zeppelin model from the 1930s. PIQTURE took care of the elaborate post production, the concept was provided by Jung von Matt/ Elbe with CD Andreas Ottensmeier and AD Stefan Zimmermann.

Photographer Frank Kayser shot the latest NEFF testimonial campaign with charming chef Sarah Wiener. The agency was Ogilvy & Mather, Frankfurt.