PX Group : People's Car Project for VOLKSWAGEN China, GIOTTO motif for FERRERO and 'warm but sexy' for SMART

Harry Weber photographed the motifs for the VOLKSWAGEN China ‘People’s Car Project’ campaign.

The supervising agency was Proximity, Beijing / Goodstein & Partners, Beijing with Executive Creative Director Georg Warga.

The idea: From now on, citizens of China can post their ideas and suggestions for the Volkswagen of the future on the website ‘People’s Car Project’. Furthermore, the entries can be commented on, discussed and improved. The project will run for a whole year.

"Volkswagen has set out to create the most innovative dialogue platform ever with the 'People’s Car Project'," explains Luca de Meo, head of the marketing company and the Volkswagen PKW brand. And more: "With PCP, we are listening very carefully to what our customers have to say and are building cars not only for, but also with people."

The production company on location was GoSee member CONTRA SERVICE PRODUCTIONS China, Beijing with Executive Producer Hans Dornseif and Producer Muriel Dornseif, post-production by PX1, Berlin.

Stefano Guindani photographed the attached motif for FERRERO. The supervising agency was Heimat with CD’s Tim Schneider and Andreas Manthey. Post by PX1 Berlin.

Last but not least, the SMART motif for the ‘warm, but sexy’ campaign, as photographed by Andreas Sporn for BBDO.