Rotfilter : 50 years of MINI campaign and INVISIBLE TERROR art project

The Mayfair and Camden models were shot to mark MINI’s 50th anniversary. The working title was ‘It’s anything but cute’ and the promotional images will be targeting the Middle Eastern market.

The agency was Liquid Campaign Dubai, with post production in Rotfilter’s skilled hands.

The concept of ‘terror’ was the theme of a collaborative art project with the Friendly Fire agency, photographer Michael Winkelmann and FLEISCH magazine, Austria. The central motif was: the Twin Towers as a symbol for terror, integrated in Michael’s landscape photographs. Rotfilter was once again in charge of the look.

From physical terror at home, at the workplace or in social groups, the Invisible Terror project encourages participation.

Website visitors are challenged to take part in the action – the 30 best motifs to be uploaded will be published in FLEISCH magazine and presented in the accompanying exhibition at the start of 2010.