Production • 1826 News

Production • IRON WOMAN - the visionary fashion editorial by fashion photographer MAZEN ABUSROUR for DESIGN SCENE MAG #4 plus the interview on GoSee - production by GoSee member MERAKI in Dubai

23.05.2016 • Fashion photographer MAZEN ABUSROUR published a fantastic editorial in the print and online issues of DESIGN SCENE. Production was in the hands of new GoSee member MERAKI in Dubai. The renowned photographer regularly publishes spreads with couture collections from Dior, Gucci, Chanel, and Kenzo in magazines such as VOGUE, L’Officiel and ELLE. For his breathtaking IRON WOMAN production, Mazen gave an interview in DESIGN SCENE in which he spoke about his inspiration and how the East is becoming more and more exciting. And GoSee has an appetizer for you...

As an artist, what was a defining moment, something that made you sure you want do what you do now? That moment when I started taking my first few photos and the feedback I received from people was what pushed me and made me believe more in myself. At the end of the day, photography is not a product. It’s a work of creativity that can go beyond imagination, and I felt I could take that to infinite levels. That’s what made me sure it was what I wanted to do.

What do you find most attractive about fashion photography? The...

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Production • Fashion campaign for fashion clients 100 % CAPRI EXCITING LINEN - production by MERAKI

23.05.2016 • Since the metropolis in the Middle East promotes fashion as an important element of growth in retail trade, several exciting labels have been setting up shop in Dubai or having their campaigns produced on location there against breathtaking backdrops between barren landscapes, historical buildings and modern cityscapes with perfect lighting conditions. Dubai is also among the most important cities for shopping worldwide.

The team from MERAKI serves as the ideal mediator and partner. The production house is now producing the campaign of the Italian fashion label 100 % CAPRI in Dubai. The motifs were photographed by Mazen Abu Srour, and the Bab Al Shams Hotel & Resort served as the luxurious location.

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Production • REDTAG Spring/Summer campaign with support from GoSee member MERAKI in Dubai

23.05.2016 • Whether blooming beautiful for the ladies, short stories for men or shades of red for kids – the successful concept store chain REDTAG presents fashion for everyone in the new eye-catching Spring/Summer campaign. The motifs were photographed by Creative Director and photographer Mansoor A. Bhatti, aka Mannbutte, for Mullenlowe in Dubai. MERAKI was in charge of production.

ABOUT : REDTAG is a refreshing concept with 160 fashion & lifestyle stores across Middle East & Asia offering an enjoyable shopping experience at unbeatable price


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Production • Taste of Dubai! The campaign for the Dubai Food Festival by DUBAI TOURISM with production support from MERAKI

23.05.2016 • The unique landscape just outside of Dubai and select locations within the megalopolis served as the setting for the elaborate campaign of DUBAI TOURISM for the Dubai Food Festival 2016 just this March. As production partner, GoSee member MERAKI was responsible for the smooth production of the motifs – from a picnic in the desert to visiting the kitchens of star chefs. The lifestyle campaign was photographed by Daryl Visscher.

About: Dubai Food Festival is the only truly citywide food festival in the Middle East. Held every year, it celebrates Dubai’s emergence as a gastronomic destination. The festival offers a calendar of exciting food-related events and promotions, highlighting Dubai’s unique food scene, its personalities and its world-class dining experiences. With over 200 nationalities living in Dubai, the Dubai Food Festival reveals the diversity and creativity in our culinary offerings—from gourmet and avant-garde restaurant concepts to local haunts and hidden gems.


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HAIR & MAKE UP • Young and wild - Gabrielle Theurer with Star photographer ELLEN VON UNWERTH for G-STAR

14.05.2016 • The Spring/Summer 2016 collection of G-STAR RAW is once again advertised with pictures by renowned fashion photographer Ellen Von Unwerth. Also part of the action for the energy-laden photo shoot was hair & make-up artist Gabrielle THEURER c/o BASICS.


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Hair Styling • Fashion editorial 'Observatory' in BON Online - hairstyling by Dejan CEKANOVIC c/o HALL&LUNDGREN

10.05.2016 • BON.SE published the fashion editorial titled 'Observatory' with models Agnes and Andrea. Hairstyling was in the skilled hands of Dejan CEKANOVIC c/o HALL&LUNDGREN, and the photos were shot by Anders Kylberg. Styling was done by Oscar Lange with make-up by Veronica Lindqvist.


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CASTING • ESCADA S/S 2016 campaign with Constance Jablonski and MINT & BERRY S/S 2016 campaign - casting by GILLIAN WIECHERT c/o AK KRUSE

09.05.2016 • GILLIAN WIECHERT casted Constance Jablonski as the face of the ESCADA S/S 2016 campaign. She was also the casting director for the new MINT & BERRY Spring/Summer 2016 campaign, which was photographed by Eva Baales.


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ART BUYING & CASTING • SOLOMON WINTER : Casting for MINI COOPER in NYC, professional soccer player Ron-Robert Zieler as the testimonial for the ISANA MEN beauty campaign and DEPOT catalogue casting for Jung von Matt/Neckar

03.05.2016 • Emir HAVERIC c/o KLEIN PHOTOGRAPHEN realized an editorial and campaign for MINI COOPER in New York. SOLOMON I WINTER took care of casting the New York models.

Ron-Robert Zieler, the sharp goalkeeper from Hannover 96, is the new testimonial for the ISANA MEN beauty products, which can be purchased in Rossmann drugstores. SOLOMON I WINTER was in charge of art buying for the campaign and chose sports and celebrity photographer Olaf HEINE c/o KSTIEGEMEYER from Berlin to skillfully stage Zieler. Olaf Heine is known for his portraits of artists and athletes from Iggy Pop, U2, Coldplay to the National German Soccer team.

Great attention was paid to detail in the catalogue of interior shop Depot, which was designed by Jung von Matt Neckar. SOLOMON I WINTER also took care of casting this season. As Art Director, Claudia Fuchs teamed up with photographer duo Articus and Röttgen to realize young, modern people & lifestyle motives.


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