Production • 1470 News

Production • 10-4 Africa produce STELLA MCCARTNEY campaign on Ibiza, PHILLIP LIM 3.1. campaign in Marrakesh, AIR FRANCE campaign and BNP PARIBAS in Cape Town, FAR FETCH – Unfollow as well as MRP with Designer Henry Holland

22.04.2015 •  ‘Romancing reality’ – 10-4 AFRICA take on the production of the spring campaign by 3.1 PHILLIP LIM and photographer Viviane Sassen: For the Spring 2015 campaign, the New Yorker Label 3.1 PHILLIP LIM teamed up with the celebrated art and fashion photographer Viviane Sassen to realize intimate photos on the topic ‘Romancing Reality’. The team from production company 10-4 AFRICA gave their full support at the shoot in Marrakesh.

"With the objective of creating visuals that speak to Sassen’s own style and that could exist beyond the pages of magazines—we stripped away the traditional restraints of creating advertising imagery. The shoot took place in Morocco, there was no stylist on hand, and no hair or make-up, the model’s face is not the focus and the images are captured everyday moments. The campaign reflects the core ideas that have always been a part of the 3.1 Phillip Lim DNA. The natural synergy between Phillip and Viviane was the perfect foundation to start this collaborative project. Like-minded creatives coming together to ‘romance’ their realities,” the label tells us...

// show complete news

 

Production • Sonda Productions : Transportation shoot for MERCEDES BENZ B-Class, S-Class and MERCEDES BENZ VITO, VW Golf and a new mobile office as a production trailer

22.04.2015 • Commissioned by Jung von Matt, SONDA PRODUCTIONS produced the motifs for the MERCEDES BENZ B-Class. The shoot took place in Madrid and Barcelona with transportation specialist Emir HAVERIC c/o KLEIN PHOTOGRAPHERS. Executives for the production were senior AD Mark Räke and AD Justin Boeltzek, as well as head of creation Hans-Peter Sporer.

For the MERCEDES BENZ VITO launch, the Panama agency commissioned new motifs, so the SONDA crew travelled to Buenos Aires as the executives for the shoot of the Mini Van. The photographer on set was Anatol Kotte, Creative Director was AD Nicholas Schurr, CD Boris Aue and Caroline Schäufele handled consulting.

Producer Tim Michel relied on SONDA PRODUCTIONS for the on-location organization of MERCEDES BENZ Vito shoots in Spain. Many hours and long nights were required by photographer and GoSee member MARKUS WENDLER to capture all the explosions, splatter and all the other flying objects at these extraordinary locations. But in the end, everyone was more than happy with the results, even the agency Lukas Lindemann ...

// show complete news

 

Production • FARFETCH 'Unfollow: For Fashion Lovers, Not Followers' - with production support by 10-4 AFRICA

22.04.2015 • In March the new campaign from FARFETCH: 'Unfollow: For Fashion Lovers, Not Followers' appeared with motifs photographed by Charlie Engman for Droga5 New York in Cape Town. 10-4 AFRICA was on set as the production company.

“While the dominant fashion retailers dictate trends to the crowd, and while most consumers of fashion approach it as a race to conform, Farfetch offers access to fashion on one’s own terms, emboldening our customers to express their individuality. This campaign captures the spirit of those who shop beyond the obvious and actively think for themselves,” Farfetch CMO Stephanie Horton tells us.

Nik Studzinski, Executive Creative Director at Droga5, on the campaign: “We are delighted to be working with Farfetch on their first brand campaign. With UNFOLLOW we’re aiming to highlight that Farfetch is a company that stands for people who really love fashion and don't just mindlessly follow it. A brand that doesn't adhere to the established conventions of the fashion category. No predictability or famous faces. Just unique clothes and a rallying cry to encourage...

// show complete news

 

Production • Stella McCartney Summer 2015 campaign with top model Natalia Vodianova - Production support by 10-4 AFRICA for the shoot on Ibiza

22.04.2015 • Designer STELLA MCCARTNEY had her new summer campaign photographed with top model Natalia Vodianova from Harley Weir on Ibiza. Smooth production on set was guaranteed by 10-4 AFRICA.

The label tells us about the campaign: "In addition and in complement to the still images, a mood film features the Paul McCartney 1971 track Ram On. A frequent favourite of the designer, this is the 7th time Natalia appears in a Stella McCartney campaign, the last was in Summer 2013. Meanwhile this is the first time the designer is collaborating with the London based photographer Weir, who shot the campaign on film for a more natural photographic feel and look." And Designer Stella McCartney adds: “We wanted to capture the ease of summer, the realness and the warmth of the collection with Natalia and the use of real film. We created images that are playful and have a calming effect, the Stella woman shot amidst the salty spray of the sea and the airy ...

// show complete news

 

Production • ‘Romancing reality’ – 10-4 AFRICA in charge of production for the spring campaign by 3.1 PHILLIP LIM with photographer Viviane Sassen

22.04.2015 • ‘Romancing reality’ – 10-4 AFRICA take on the production of the spring campaign by 3.1 PHILLIP LIM and photographer Viviane Sassen: For the Spring 2015 campaign, the New Yorker Label 3.1 PHILLIP LIM teamed up with the celebrated art and fashion photographer Viviane Sassen to realize intimate photos on the topic ‘Romancing Reality’. The team from production company 10-4 AFRICA gave their full support at the shoot in Marrakesh.

"With the objective of creating visuals that speak to Sassen’s own style and that could exist beyond the pages of magazines—we stripped away the traditional restraints of creating advertising imagery. The shoot took place in Morocco, there was no stylist on hand, and no hair or make-up, the model’s face is not the focus and the images are captured everyday moments. The campaign reflects the core ideas that have always been a part of the 3.1 Phillip Lim DNA. The natural synergy between Phillip and Viviane was the perfect foundation to start this collaborative project. Like-minded creatives coming together to ‘romance’ their realities,” the label tells us...

// show complete news

 

H&M • New at ARTISTGROUPMIERAU : hair & make-up artist Janine PRITSCHOW

22.04.2015 • Hair & make-up artist Janine PRITSCHOW is brand new at ARTISTGROUPMIERAU. We present you her first GoSee portfolio consisting of work for #01 MARIE CLAIRE, #02 ANNABELLE, #03 PERSONAL WORK,#04 DAMERNAS VÄRLD MAGAZINE, #05 KAVIAR GAUCHE, #07 ANNABELLE, #08 STYLEBOP, #09 RED MAGAZINE, #10 DIVA MAGAZINE, #11 PERSONAL WORK, #12 PERSONAL WORK, #13 ZALANDO, #14 COIN ITALY, #15 ORIFLAME, #16 ELLE MAN, #17 ZALANDO... Janine is available as of 27 April, 2015 in in ...

// show complete news

 

Hair • At news stands from now on: FUNNYTASTES Magazine. Issue no. 1 with editorial by hairstylist Deycke HEIDORN

22.04.2015 • In issue no. 1 of the recently launched FUNNYTASTES magazine, hair stylist Deycke HEIDORN c/o ARTISTGROUPMIERAU focused strongly on a natural look and highlighted hairlines. The editorial was done outdoors together with photographer Samantha Rapp. The new magazine considers itself a 'biannual publication that explores the fashion brands & designers industry viewed by the finest contributors across the globe'.
// show complete news

 

Production • 10-4 AFRICA produces the MRP campaign with designer Henry Holland and photographer Kevin Mackintosh in London

22.04.2015 • Model Chloe Nørgaard was in front of the camera of Kevin Mackintosh in London together with designer Henry Holland for the fashion customer MRP. The photo production was done by the team from 10-4 AFRICA. We have the results for you here on GoSee, and further information on the locations and services of the production company is available directly at 10-4 AFRICA ...

// show complete news

 

Production • 'France is in the air' - the new AIRFRANCE campaign, produced with 10-4 AFRICA in Cape Town

22.04.2015 • 10-4 AFRICA was in charge of the photo production of the ongoing AIRFRANCE campaign. The colorful motifs were shot by Sofia Sanchez and Mauro Mongiello. Creative realization was guaranteed by Art Director Marie Eve Schoettl from BETC ...

// show complete news