abc Colorstudio : T-SYSTEMS, DOCMA, LAMBORGHINI

The abc Colorstudio was assigned by the Philipp und Keuntje agency and client T-SYSTEMS with the *construction* of a clean looking server space. The agency’s starting point for the space which does not exist in reality was a moodboard and a scribble. The location was realized by CGI and postproduction.

Professionals share their Photoshop secrets in DOCMA, Doc Baumann’s magazine for digital picture editing. It is the first time that the abc Colorstudio share their knowledge in a DOCMA report and let the readers in on a step-by-step explanation on how to stick a head in a mass of ice and still get it to look realistic! In eight easy steps, the abc Colorstudio creatives show how they created the final motifs, which Simon Puschmann photographed for the Gesellschaft für Alzheimerforschung Alzheimer research charity with AD Sven Sorgatz. The motif is on the cover of the latest issue of DOCMA 01/08.

The exclusive reputation of Italian luxury cars is best represented by LAMBORGHINI. This in turn is also communicated in the new 2008 factory calendar. Abc Colorstudio took over the post production of the calendar for the Phillip und Keuntje agency. The results: seven unique motifs in an unusual, hard, aggressive optic.