Aimaq, Rapp, Stolle ad agency : Play poker with M4 Models!

Model agency M4 asked the Berlin ad agency ARS to develop a mailing that shouldn’t gather dust on shelves as usual, but initiate more interaction. So, the creatives from ARS developed a card game, using photos of the M4 models. The beauties were photographed wearing the latest summer collections by Chloe, Chanel, Emanuel Ungaro, Céline, Jean Paul Gaultier etc. Behind the camera was Wiebke BOSSE c/o SHOTVIEW, it was produced in Paris and Hamburg. Top models Polina, Sasha and Anne Meister were in front of the camera. They playing cards were first tested in a game of poker –and then made their way to UPdate (Salon for Photography, Berlin) where they became a much-sought after collectors item! Responsible for hair and make-up were: YASMIN Heinz, JULIA Sergienko and MARCUS Lambert c/o M4 MOTION as well as Boris Entrup and Nina Pach. Styling came from long time companion OLIVER RAUH. Photo assistants on both sets were Gael, Chide and Muriel.