Drei D Design: Forgetting is Contagious

Jürgen Mühle’s new team was once again busy building animals. This time it was teddy bears in a really bad state. The contract came for Berlin agency *Etwas Neues entsteht*, who realized the Aids youth campaign *Vergessen ist ansteckend* (=forgetting is contagious) with the very provocative slogan Aids ist behandelbar (=Aids is treatable). What starts with a cute teddy will turn into something quite crass, if you read the small print. Read it and find out yourself! Hamburger photographer Christian Lohfink realized the shoot. The campaign was presented on the first September weekend, the Reminder’s Day, in the red city hall in Berlin. Very convincing!