Linkdetails : Ellinore Erichsen, Asa Engstrom & Tenzin in ‘The Beauty Games’ campaign for NK BEAUTY, editorials in CONTRIBUTOR mag, NUMERO #132 and L'UOMO VOGUE

Swedish retailer NK’s latest campaign ‘The Beauty Games’ is inspired by the 2012 Olympic games with a series of advertisements giving beauty looks a sporty twist featuring themes such as fencing, archery and boxing. All with a touch of sex appeal ... we love it.

Captured by Andreas SJODIN with creative direction by Garbergs, the images star Ellinore Erichsen, Asa Engstrom and Tenzin in colourful make-up and all white looks styled by LINKDETAILS stylist Naomi ITKES.

Make-up artist Ignacio Alonso offers bold eye shadow while hair stylist Rudi Lewis created sleek coifs for the advertisements.

Hair, make-up, styling, the whole team comprised Dejan CEKANOVIC, Anya DE TOBON and Christopher INDULANDER from LINKDETAILS working on CONTRIBUTOR Magazine.

Peter Gehrke shot the images; minimal set design by Joel Junsjö.

Model Aline Weber poses on a bed of white roses, photographed by Liz Collins for NUMERO #132. Ali PIRZADEH was at the Brazilian export’s bedside to fix her hair.

Jean Paul Gaultier, Ralph Lauren, Dolce & Gabbana ...... everything looks good on Aline – and the floral white bed.

Another spread for CONTRIBUTOR magazine – this time the stylist was Robert RYDBERG and Camilla Åkrans was the photographer. Sky, skin and fierce poses. So simple; so beautiful.

Things were more polite for the L'UOMO VOUGE home story. Stylist Ursula WANGANDER, who joined photographer Jörgen Ringstrand on set; was in charge of the metropolitan look.