PX Group : BSR, MERCEDES BENZ, JOOP!, MARC AUREL, ....

Berlin’s PX1 agency celebrated its seventh birthday on 1 October . The PX group has outlets in Hamburg, Munich and Berlin. It works in the photography, CGI, post production and pre-press sectors and is made up of a growing team of 70 employees.

PX1 and PX360 created a MERCEDES BENZ motif for BBDO Berlin. We have attached a making-of. The CGI was carried by PX360, the finishing by PX1 and the Art Direction by Tom Fischer.

Once again, PX1, assigned by Traffic Productions Berlin, realized several fashion motifs for Select.NY Hamburg. This included: the JOOP! Spring/Summer 2007 campaign, as photographed by Craig Mc Dean in New York, the latest Celebrity Folder, as shot by Daniel Schröder and a look book, photographed by Peter Rüssmann. They realized the A/W 07 campaign for MARC AUREL, the photographer was Magnus Rossander. Marion Appuhn carried out the art direction in all of the aforementioned jobs.

Cleaning ladies were transformed into glamorous cleaning women for the McCann Ericsson Communication House Berlin. The InStyle image campaigns were given the usual meticulous treatment. The young PX Studio with PX photographer Peter van Heesen is rapidly growing, more on that next time.