Roba Press Media Agency : OSIS 2011/2012 special for SCHWARZKOPF PROFESSIONAL

The OSIS 2011/2012 special is all about 'Kill Routine' and 'Style Shifting'. To be precise – the casting and production for Osis 'Kill Routine' campaign and the 'Aqua slide', 'Pump my curls' & 'Fibre Light; for Schwarzkopf Professional was carried out by the Roba Press agency from Hamburg. The same goes for the second OSIS campaign 'Style Shifters'.

“Bored by a daily styling routine? Fancy some inspiration? Osis is here to help to break through the monotony and brings new energy and creativity into the salons. 'Kill Routine' – Be inspired, emphasise the individuality of each and every client and create unique styles!”, such is the promise and claim of Schwarzkopf Professional – according to their website.

The icing on the cake: the new OsiS+STYLE SHIFTERS is the first structure-inducing styling spray to go. Change your style and that of your friends, clients and employees whenever, wherever and as often as you want – without overstyling.