Dana ROSKI turned her passion for art, fashion and the lifestyle into a profession (or professional career that is). In addition to traditional styling jobs, the stylist also works for shoots for advertising campaigns, music videos, editorials or the red carpet appearances of famous personalities as an art director, brand consultant or editor in lifestyle and fashion departments.
Dana Roski enjoyed a thorough business education and worked as a buyer for concept department store Merz & Benzing in Stuttgart, at The Corner Berlin for private shopping and last but not least at Fendi.
Using her economic background and her fine eye for clients, trends and styles, Dana Roski decided to set up the PurPur styling agency in Berlin in 2009.
Dana comments, 'we live in a fast-paced and totally visualised world. The ever-increasing challenges to companies and employees stretch far beyond core competencies. Many feel insecure or even over-encumbered by the permanent demand to adhere to style and trends: does our company need a Facebook profile? How do I photograph the collection of my online shop? Which glasses do I have to use in my hotel? Or how do I manage to do my job efficiently, while still being fashionable at the same time?'
She cpntinues to explain, 'usually, it's the small and detailed questions that appear nigh unanswerable, but turn out to be the make or break matters – and this is where my consulting jumps in'.
GoSee asked her about her favourite locations and places in the Kiez, Berlin.
'Well, I do like WALD Berlin of course. My own shop. WALD stocks exactly what I would expect as a customer and things I discover on my travels. Surface to Air from Paris, R/H from Helsinki, which I discovered during Copenhagen Fashion Week or the amazing hand-made sunglasses by Lunettes from Berlin. Those collections frequently find their way into my styling projects as well.
WALDSTORE Mon - Sat 12am-8pm, +49 30 / 60 05 11 64, Alte Schönhauser Strasse 32c, 10119 Berlin wald-berlin.de
I also frequent WOODWOOD on Rochstrasse. Very cool Scandinavian chic, The Danish just now how to do good design.
WOODWOOD Mon - Sat 12am-8pm, +49 30 / 28 04 78 77, Rochstrasse 3, 10178 Berlin woodwood.dk
And I also recommend BLUSH lingerie store by Berlin designer Claudia Kleinert to the GoSee team and all the GoSee readers. For over 10 years, BLUSH has been making women even more beautiful and its designs are being delivered to all the corners of the earth!'
BLUSH Mon to Fri 12am - 8pm, Sat 12am - 7pm, +49 30 / 28 09 35 80, Rosa-Luxemburg-Str. 22, 10178
Dana ROSKI is represented by GoSee member NUDE.