Director: Arvida BYSTRÖM c/o Adamsky
H&M presents a joint collection together with singer Zara Larsson. It was visualized by Arvida Byström c/o ADAMSKY, who directed the spot and shot the photos in the selfie look.
The Capsule collection is inspired by the style of the Swedish pop sensation and is marked by strong prints and cool streetwear items. Zara was part of the entire process – from the design stage, to the choice of colors and pattern making, she had a word in every step of the way. The color pink was chosen because in her opinion it “stands for femininity and strength and looks good on anyone.”
“Zara is an inspiration for fashion and music lovers all over the world. Their energy is so positive and sincere that it was very easy for us to translate them into the designs,” says Pernilla Wohlfahrt, Head of Design and Creative Director of H&M. We bring you campaign and film on GoSee. An interview with the singer for the collection is available at H&M, and several more works by Arvida at ADAMSKY.