The international campaign for Nivea for Men Q10 - making-of spot on GoSee

Bernd POSSARDT photographed the international campaign for Nivea for Men Q10 in Hamburg. The agency was DraftFCB with CD Michael Jacob, AD Malte Timm and Anika Fregin in Art Buying.

Smart model Johan Picard was flown in especially from Paris and brought the ‘Wipe that Party til 4a.m. Look of your face’ slogan across wonderfully.

The NIVEA FOR MEN Q10 care series provides extra energy for tired and stressed looking skin.

Malte Nitsche carried out the styling; Alexander Auschill perfected the hair and make-up. The officethirtysix team was in charge of the production.

GoSee presents an exclusive making-of the shoot – which can also be viewed on the officethirtysix site.