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featured by GoSee ADVERTISING : Jesper Aagaard, Creative Producer at PANDORA, is supporting the GoSeeAWARDS and looking forward to UPDATE-24-BERLIN – plus he presents us the PANDORA brand campaign BE LOVE on GoSee

We are delighted to announce that Jesper Aagaard, Creative Producer at PANDORA in the area of brand identity and communication, is supporting our GoSeeAWARDS Jury and is coming to UPDATE-24-BERLIN. As a marketer, brand strategist, communication consultant and project manager, he has a multi-disciplinary approach that combines creative problem-solving with strategic thinking.

Jesper presents us the new brand campaign BE LOVE here on GoSee with the two new global Pandora brand ambassadors - sisters and artists Chloe and Halle Bailey. Also part of the campaign are Sasha Pivovarova, Aviana McClish and Colin Alexander, Jocelyn Corona, Saiyajin Marley, Yumi Nu, Salem Mitchell and Thara as well as Meghan Collison and Jack Spencer.

PANDORA : “The multi-season campaign presents love as more than just a feeling but also a way of being - something one does, lives, embodies and embraces. Showcased throughout the campaign’s visual assets, BE LOVE is an invitation to move throughout the world with love. The BE LOVE platform is part of Pandora’s Phoenix growth strategy that aims to elevate brand desirability and drive the perception of Pandora as a full jewelry brand. The campaign features a range of collections crafted with high-quality materials such as sterling silver, 14k gold (plated and solid), Murano glass, and lab-grown diamonds, highlighting Pandora as a brand for anyone looking to add sparkle to their life regardless of the occasion.”

Pandora is the world’s largest jewelry brand. The company designs, manufactures and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and has set science-based targets to use only recycled silver and gold for the manufacture of its jewelry by 2025 and reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030.

 
26.03.2024 show complete article

 

featured by Chris Tribelhorn : GLAS SCANDINAVIA campaign photographed by CHRIS TRIBELHORN - and meet Chris Tribelhorn on Friday at UPDATE-24-BERLIN

GLAS EYEWEAR is a Scandinavian eyewear brand offering a curated selection of iconic reading glasses, sunreaders and eyewear accessories. Founded by Christoffer Sundberg in 2018, the company aims to be the world’s leading brand in the category of fashion-forward eyewear.

CHRIS TRIBELHORN photographed the latest campaign for GLAS SCANDINAVIA in Stockholm, his home away from home.

And this is how it all began : 
On a sunny day in 2018, Christoffer met his mother for a coffee at a hotel in Stockholm. He asked her why her reading glasses did not match her personality and style, to which she answered she had never found any that did. The idea for GLAS was born.

From the very beginning GLAS has crafted a unique design DNA by combining Scandinavian simplicity with a highly modern approach.

Chris and his team have already been in charge of art direction, planned and co-produced numerous campaigns in the US, Europe, South Africa, Taiwan, and South Korea : “I put a lot of emphasis on the crew and talent as I know that a great team is the key element for a successful shoot.”

You can meet Chris Tribelhorn this year on Friday, 19 April 2024 at UPDATE-24-BERLIN.

GoSee : glaseyewear.se
 
26.03.2024 show complete article

 

featured by 70seven GmbH & Co KG : 70SEVEN produces the Spring/Summer ‘24 campaign for Italian shoe brand BAGATT … and is coming to UPDATE-24-BERLIN as an XXL exhibitor

In collaboration with Mieke Haase and Ruben Scupin from the advertising agency loved GmbH, 70SEVEN produced the new Spring/Summer 2024 campaign for Italian footwear brand BAGATT. The campaign was realized with photographer Jette Stolte and DOP Lucas Hofer.

From updated classics in timeless shades to sporty designs with vibrant colors, there’s a lot to look forward to this season. A must-have in any footwear collection this season is the white sneaker, without a doubt.

Originating in northern Italy in the 1980s, BAGATT stands for the symbiosis of modern, fashionable women’s footwear and stylish Italian handwriting. BAGATT is a brand of AstorMueller AG, a leading European shoe manufacturer.

70seven is a full-service production company and artist management agency headquartered in Hamburg. “With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, our main goal is to deliver bespoke sustainable production services that support and create unique and compelling content. We put together multidisciplinary teams and cooperate closely with brands, creatives, and advertising agencies to curate the finest collaborations for the job.

Our services include art buying, cost estimation, budget management, casting, location scouting, shoot supervision… plus a broad range of additional services that are required to achieve unique and individual results for each client. Through local partnerships, 70seven also offers production services throughout Europe.”

Afshin Shahinniya, the founder of 70seven, and Managing Director Philip Wichmann bring with them years of industry expertise, extensive networks across Europe, and a strong commitment to each and every project and product. Meet the team in person at UPDATE-24-BERLIN.
 
26.03.2024 show complete article