News // 168 News represented by 1st Unit
VEET presents immaculate skin completely without hair in a new commercial, which was shot in Bangkok by beauty Director Ivo WEJGAARD c/o 1ST UNIT for RECKITT BENCKISER. The spot all about professional hair removal was supported by the production company Colofield in China. The commercial once again demonstrates Ivo's keen eye for soft beauty light and beautiful skin. Find more about this and more on the Director's brand new INSTAGRAM account, where he posts backstage photos of his shoots, beauty shots and beautiful previews of his latest cosmetics productions as well as unpublished photo stories.
The Swiss native, who commutes between Europe and Asia and resides in Zurich and Bangkok, wrote short stories already as a child and discovered early on his passion for images and music as a means of expression. Today, Ivo's films commercials all over the globe a focus on beauty and fashion for clients such as Lancome, L'Oreal, Laura Biagiotti, 4711, Palmers, Schiesser, Triumph, Nivea, Lux, Olay, Ponds, Olympus, Betty Barclay, sOliver, Reebok, and Davidoff.
His work is known for an authentic, sensual, poetic and atmospheric style. He watches his subjects in front of the camera, takes them seriously and helps them to express what they feel inside. Actress Lucy Liu said about working with Ivo, “Every woman would love to be pictured the way Ivo does it.” He has worked, among others, with celebrities such as Julianne Moore, Gong Li, Freida Pinto, Shu Qi, Til Schweiger, Rachel Roberts, Deepika Padukone, Ni Ni, Heike Makatsch and models the likes of Natasha Poly, Barbara Palvin, Ana Beatriz Barros, Anais Pouliot and Alena Blohm or Eva Padberg.
10.08.2017 // show complete article
The campaign #inspiredby HEIMWEH - A Home Unknown again explores personal origins and identity. The newest episode is a visual journey trailing German star actress Emilia Schüle as she returns to her birthplace in Russia. The film will be broadcast across Lufthansa’s social media channels and here on GoSee.
In “A Home Unknown”, Emilia Schüle travels to Blagoveshchensk, Russia – located in the far eastern stretches of the country on the border of China – to discover the heritage and culture of her home country. She visits remote villages and traverses stunning landscapes on the confluence of the Amur and Zeya Rivers, Lake Baikal until she reaches the city where she was born. Schüle rides along one of the world's most historic train routes, the Trans-Siberian Railway. It is a journey full of images, impressions and experiences that show just how much travel can affect personal development.
“Dreaming of traveling to Russia, taking the train almost to the very end. I want to explore where I've come from to shed light on the blind spot of my past,” the actress describes her longing to find her roots. The episode cinematically captures the vibrancy of emotions and revelations through a mysterious and serene landscape across Russia and Siberia, on her journey to the place of her birth. The intensive experiences with her compatriots open new doors for the young Berliner. She finds herself and a heritage which was previously unknown to her. The camera captures these moments: a shamanic ritual in Siberia; running with wild horses on the shores of Lake Baikal before lighting a campfire right beside the lake.
Benita Struve, Senior Director Marketing Communications Lufthansa, explains: “In the new Heimweh episode, we have managed to portray a longing for home and the meaning of your geographic origins in an even more emotional manner. We show the harmony between people and destinations and the effect local customs and traditions have on us. Emilia Schüle asks exactly the right questions for our Heimweh format. Her own story pulls us all in, lets us see our own experiences, our own journey in a new light.”
Created and produced by digital agency neulandherzer, “A Home Unknown” is the third installment of the campaign. The film and the story will be supported by daily Instagram Stories that narrate the protagonist Emilia's journey in her diary, along with video logs recorded during the trip including her reflections, thoughts and personal discoveries along the way. Every episode is available on Lufthansa’s social media pages on YouTube, Facebook and Instagram.
27.07.2017 // show complete article
Ferrari picked the 87th Geneva International Motor Show as the setting for the world premiere of the new V12-Berlinetta: the 812 Superfast, the strongest and fastest Ferrari in the history of the brand. The modern commercial for the new vehicle was realized by The Family (Milan), Vivifilms, Director Matthias Zentner, Velvet Mediendesign, and DOP Torsten LIPPSTOCK c/o 1ST UNIT (Brand Communication: Francesco Alpa).
The new car is not only loaded with innovative features, it is also a symbol of the brand for exactly that reason because the V-12 series marks the official begin of the glorious history of the Cavallino Rampante in the year 1947 – 70 years ago. More via FERRARI.
10.05.2017 // show complete article